It is a registered organization with an office in Technopark. For 4 years, when artists living through art stopped and hated that way of life due to Covid, this organization was started by Sasidharan Prijukumar, an expatriate who collected more than 65 art forms from 14 districts of Kerala and set aside a part of his labor for them. For the past 3 years, these activities have been working with the aim of philanthropic work, bringing artists together, and the upliftment of the youth. He took it as his duty. That is why he kept many exemplary actions from reaching the news media.

 Till date no fundraising has been done. From his own labor. For more than 10000 people. The food was donated on the street and in old age homes. It includes everything that brought food to the artists’ homes without showing their faces, without anyone telling them that the food they earn is ജനറസ് so that those heads are not bowed. It is a duty to show compassion to one’s fellow beings.